Chapter 01
2 weeks
comparing fine print
Two weeks lost to pricing pages
Less than three years ago, a few of us embarked on a new startup and needed a virtual data room for an upcoming raise. We spent two full weeks comparing providers and sat through three separate calls with sales agents – squinting at per-page fees, per-user fees, per-GB fees, and the small print designed to hide what a round would actually cost. Time we did not have.
